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A digital marketing company also referred to as Internet Marketing, Web Marketing or Online Marketing is the process of advertising a business and the products/services they offer using the internet and online platforms like Google or Facebook. Internet or online platforms include all social media channels, all search engines and email or SMS marketing. Digital marketing is consumed on computers, laptops, tablets and mobile phones whereby a user can visit the internet, social media platforms, view emails or SMS's, make use of communication applications like WhatsApp or even receive push notifications from applications or experience in-application adverts.
Cnow Labs has a hugely extensive range of clients in various industries from content publishers, to industrial equipment sales, to pop culture hair salons. Firstly, we sign mutual NDA’s with our clients and ensure that your business IP is as much protected as ours. Secondly, we are not an “industry specific” agency. We help any business with digital marketing. The principles of digital marketing remain the same and we take the time to sit with you, understand your business in detail as well as where your current digital health is, before we implement a strategy for you
There is no doubt. SA internet users have grown from 16mil people in 2018 to 32mil people in 2019 and is forecasted to grow to over 50mil people by 2023. The reason digital marketing is taking the world by storm, is because consumer buying behaviour has changed. Think about your own behaviours – how you research and search for products, where you spend most of your time when online, where you have the most conversations. New technologies like wifi and wearable technologies like smart watches make the internet easily available. However, we take the time to fully analyse your current digital health as well as understand your core marketing objectives, typical customers, competitor landscape and more, before we present and implement a digital marketing strategy for your business.
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